Vice President, Innovation & Partnerships
ViacomCBS
Diego J. Medina moved to NYC to pursue a career in music production and technology. Naturally, he found himself working in media as an early employee of a digital content distribution technology startup. He has since lead digital advertising and product operations at traditional mixed media publishers (Maxim), managed business product & technology teams at digital pure plays (Gawker Media) and founded the sponsorship focused Innovation Product department at Viacom in 2018. Among other things, he's executed Festival VR @ Clusterfest, AR enhanced TV with Nickelodeon, and focuses on the intersection of sponsored entertainment and creative technology.